EMAC Annual Conference 26-29 May 2020,
Corvinus University of Budapest, Hungary

Paper Submission & Registration

Doctoral Colloquium (DC) submission

Submission deadline: January 20, 2020

The European Institute for Advanced Studies in Management (EIASM) and the European Marketing Academy (EMAC) in collaboration with Corvinus University of Budapest, are organising the 33rd Colloquium for doctoral students in marketing.

The Colloquium will be held in Budapest, Hungary, on May 24-26, 2020 prior to the EMAC Annual Conference 2020.

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the broad field of marketing will be considered.

The Colloquium will mostly proceed in parallel tracks based on the topical and/or methodological angle of participants’ work as well as on the stage of the dissertation process. Students will discuss their work with their fellow students and with three track faculty, who are renowned experts in the field. Doctoral students in different stages of their dissertation process can apply for participation in the doctoral colloquium.

The Doctoral Colloquium will be held in a collaborative, open and friendly atmosphere. In respect to this philosophy, participants are required to attend the entire Colloquium.


Kapil Tuli (Singapore Management University, Singapore)



Marketing Research – Beginner

Chair: Katrijn Gielens (UNC Kenan-Flagler Business School, USA)

Co-chair(s): Renana Peres  (The Hebrew University of Jerusalem, Israel)

Alina Sorescu (Texas A&M University, USA)

Marketing Research – Intermediate/Advanced

Chair: Arvind  Rangaswamy (PennState University, USA)

Co-chairs: P. K. Kannan (University of Maryland, USA)

Els Gijsbrechts (Tilburg University, the Netherlands)

Marketing Strategy – Beginner

Chair: Stefan Wuyts (Koç University, Turkey)

Co-chairs: Kenneth Wathne (Stavanger University, Norway)

Steven Seggie (ESSEC Business School, France)

Marketing Strategy – Intermediate/Advanced

Chair: Ajay Kohli (Georgia Institute of Technology, USA)

Co-chairs: Brian Murtha (University of Kentucky, USA)

Barbara Deleersnyder (Tilburg University, the Netherlands)

Consumer Behavior – Beginner

Chair: Steven Sweldens (Erasmus University, Netherlands)

Co-chairs: Elizabeth Cowley (University of Sydney, Australia)

Tom Meyvis ( NYU, USA)

Consumer Behavior – Intermediate/Advanced

Chair: Stijn van Osselaer (Johnson at Cornell University, USA)

Co-chairs: Vicki Morwitz (Columbia University, USA)

Eileen Fischer ( York University, Canada)

For more information about the Doctoral Colloquium and application, please see the announcement

For any questions, please contact Anne-Laure Marteaux, EMAC Executive Secretary

We look forward to your submission!

Best regards,

Kapil Tuli, EMAC Doctoral Colloquium Chair

Anne-Laure Marteaux, EMAC Executive Secretary